Rollies
Logo Design • Brand Developement
Rollies is not your traditional roller skating ring. Upscale, progressive and entertaining, the three level venue provides an unmatched skating experience. Not only did the client want to create a brand that oozed luxury, they wanted to integrate custom branded details within the customer experience to create surprise and delight.
The three “R’s” in the logo represent the three main levels of the venue while the circular shape eludes to the wheel in a roller skate.
Graphic assets were developed across all platforms such as socials and website to create a solid brand foundation. The examples shown illustrate how elements from the logo can be translated into textile patterns and various graphic treatments to strengthen the brand equity.
