African Pride “Feel It” Formula
Packaging Design • Brand Development • Website Design
African Pride launched the “Feel It” Formula collection in response to a consumer base interested in scalp health. The collection is specifically formulated to strengthen hair and promote growth. I designed the packaging, a refreshing and minty palette to highlight the key ingredients of peppermint, rosemary and sage. I worked with the brand to establish the brand aesthetic and develop launch collateral executed across digital platforms and in retail.
